Has the Subaru WRX STI a boy racer image?

May 6, 2006

The Financial Times has a column on the Subaru WRX STI and Spec. D, in which the WRX STI is compared to the automotive equivalent of skinheads.

There’s no other way to say it: our Imprezas were black, bling and brutal – aggressive snouts, huge bonnet-mounted air scoops capable of sucking up small animals and children, and vast rear spoilers. In terms of looks Imprezas are, along with Mitsubishi’s even more thuggish-looking Evo, the automotive equivalent of skinheads.

But Kinnaird [Peter Kinnaird, managing director of Subaru] was convinced that Subaru might be missing out on a lot of potential customers, who would love to have that performance but cannot live with the boy racer image and so opt for the “safe” choice of a BMW instead. So he persuaded the factory to come up with the Impreza “Spec D”, which is just going on sale.

{ 1 comment… read it below or add one }

sean labrie February 20, 2007 at 11:49 am

Thug or not? The sti is the pinical of subaru!If you girley men dont like the wing take it off or buy the tr!The sti makes no compromises because its not suppose to.We dont buy the wrx sti for its looks its whats inside thats makes us loyal.
Let’em buy less for more “bmw”!No girley men wanted driving the brute of the AWD WORLD!

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